Building Trust Through Community Service with John Eppstein
Jimmy Purdy talks with John Eppstein, a seasoned automotive business owner. John discusses the importance of promoting community service to build trust and attract support. He also shares his journey of expanding John's Automotive Care from one shop to multiple locations, emphasizing the need for tailored marketing strategies. Lastly, John underlines the critical role of having the right team in place and the challenges involved in hiring and retaining qualified employees.
00:00 "I find potential, work, and move on."
04:35 Shop interviews, call applicants, unconventional tactics, drinks.
07:30 Improved interviewing process led to unexpected issues.
11:08 Seeking collaborative and open-minded individuals for the team.
14:17 Progressed from apprentice to experienced shop owner.
16:37 Experienced tech seeks advice from supervisor.
20:40 Express gratitude, listen and engage with employees.
25:35 Learning marketing and advertising helps business grow.
26:09 Learning, growth, diversity, and individuality foster success.
31:42 Adapted marketing approaches for different areas.
32:23 Marketing companies lack effective tracking and analysis.
38:15 Varied BDG groups formed a strong supportive network.
38:56 Asking for help, community service, supporting events.
43:32 Show willingness to help those in need.
48:51 Challenges in the San Diego auto repair industry.
49:37 Local car shops must charge fair prices.
00:00 "I find potential, work, and move on."
04:35 Shop interviews, call applicants, unconventional tactics, drinks.
07:30 Improved interviewing process led to unexpected issues.
11:08 Seeking collaborative and open-minded individuals for the team.
14:17 Progressed from apprentice to experienced shop owner.
16:37 Experienced tech seeks advice from supervisor.
20:40 Express gratitude, listen and engage with employees.
25:35 Learning marketing and advertising helps business grow.
26:09 Learning, growth, diversity, and individuality foster success.
31:42 Adapted marketing approaches for different areas.
32:23 Marketing companies lack effective tracking and analysis.
38:15 Varied BDG groups formed a strong supportive network.
38:56 Asking for help, community service, supporting events.
43:32 Show willingness to help those in need.
48:51 Challenges in the San Diego auto repair industry.
49:37 Local car shops must charge fair prices.
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